The Customer Experience

As another wave of Smart Home devices and services enter the market, growth in consumer demand is slowing down, a clear indication that consumers are facing challenges. surveyed more than 3,000 U.S. consumers to examine the drivers and barriers of Smart Home usage and behavior for both Smart Home owners and potential buyers. Findings show the inherent cost, complexity and lack of early support with Smart Home devices and systems is threatening consumer adoption and brand loyalty.

Download the full report to uncover valuable consumer insights and key considerations across the entire Smart Home customer experience. From buying and installing, to using and troubleshooting Smart Home systems, this report reveals consumers’ needs at each of  these stages, including the need for self-support and guided assistance from technology brands, device manufacturers and service providers.

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Complexity, Cost and Support Concerns
Threaten Smart Home Adoption