Digital marketing continues to establish itself as an essential skillset for organizations of all sizes, within every industry. Yet despite the undeniable need for these capabilities, the majority of digital professionals fail to achieve entry-level competency in digital marketing skills, with skill levels registering equally low across the USA, UK and Ireland. In the USA, 51% of digital marketers rated themselves as very or fairly competent, but in a test-based review, only 38% of these professionals actually reached a competent skill level. US digital marketers scored highest in mobile skills, with 39% of respondents achieving competency, and lowest in display advertising, with only 35% receiving a competent rating or higher.
Find out all the results of this study by downloading the Digital Skills Report today!