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Dropsuite Research Report
The Perception Gap: How SMBs and MSPs See Data Protection Differently
Are MSPs and Small to Mid-Sized Businesses (SMBs) aligned in how they understand data protection – especially email and website data?
Dropsuite hired noted research firms Dialog Research & Communications & Fieldwork to conduct a research study to find out. The result is a 27 page report showcasing the perception gap they uncovered and the steps MSPs can take to enhance their service offerings to secure new business clients, boost Average Revenue per User (ARPU) and reduce churn.
What’s inside the report:
- 8 key perception gaps
- Data issues SMBs are struggling with
- Insights into how SMBs select MSPs
- Managed services vs. break-fix challenges
- Reputational risks posed by a data emergencies
- How MSPs can bridge the perception gap to boost sales & ARPU