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AN OCTOLY CLIENT STORY

“We have direct access to a huge number of influencers. Clearly we could never have created this kind of database by ourselves.”

Antoine Fulcheri, Brand Manager France @ Merci Handy
Plateform
ROI*
x4.6
Instagramers reached**
200+
Publications
350+
Likes generated
250K
Merci Handy partnered with Octoly to develop its presence on social networks and continue to develop its brand awareness through the Instagram community.  Since March 2016, the brand has proposed a wide array of products with new release products and two sneak previews. They have chosen to target a highly varied audience of influencers in terms of age, style and number of subscribers.
OBJECTIVES AND CHALLENGES
Instagram Strategy
“Social networks are one of the main pillars of our marketing strategy. On Octoly, the goal is to recruit new influencers. On one hand, we put exclusive new products on the Free Store one or two weeks before the official release in store. On the other hand, we do previews with our products only available on our e-shop. This strategy allows us to generate visibility one month before the official launch. For these kind of strategic products, we propose promotional codes which allow us to track sales and know which influencers generate the best results.”
Why Octoly?
“Octoly has the biggest database of Instagramers. Not to mention it’s a super simple, user-friendly platform where we can be totally independent and manage campaigns according to our needs and expectations.”
“We have a direct access to a huge number of influencers. Clearly we could never have created this kind of database by ourselves.”
Antoine Fulcheri, Brand Manager France @Merci Handy
HOW HAS OCTOLY CHANGES THINGS FOR YOU?
“Until Octoly, we never had a particular program or strategy in place for working with influencers. Octoly has allowed us to refine our segmentation of influencers we want to work with and the kind of products we want to use to do so. We have saved ourselves a lot of time with this level of efficiency.

“We have come to understand that there is no real link between an influencer’s reach and the total revenue generated from promo codes. Since we have partnered with Octoly, we have increased our internet sales.”
KEY RESULTS
Instagramers reached**
200+
Likes generated
230K
Engagement
4.5%
**data based on a 3 months activity on the platform
WHAT CREATORS ARE SAYING
*based on Earned Media Value
BRAND OVERVIEW

Merci Handy’s vision is to provide simple, quality everyday cosmetic products that anyone would be proud to own. All of this is combined with a bit of humour and a lot of love.

INDUSTRY

Cosmetics

FOUNDED

2014

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