The CPG Influencer Marketing Playbook

89% of CPG marketers today use influencer marketing as part of their content marketing strategy

The CPG Influencer Marketing Playbook was created to guide CPG marketers on how to maximize their return on investment from this powerful new channel. This report compiles the data and insights from 89 leading CPG brands and their agencies into a single best practices guide that covers everything from strategy and planning to execution and measurement.

In this playbook you will learn:

  • When to leverage influencer marketing as part of a CPG marketing plan.
  • Different categories of influencers and when it makes sense to partner with each type.
  • Key considerations for influencer marketing budgeting and planning.
  • Strategies for integrating influencer marketing with other marketing channels.
  • How to measure the impact of influencer marketing across every stage of the path to purchase.

Learn how CPG marketers are using influencer marketing to deliver meaningful results. Download The CPG Influencer Marketing Playbook today.

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