The Value of Influencer Content 2017

86% of marketers use influencer marketing to fuel their content marketing strategies.

The Value of Influencer Content 2017 was designed to better understand exactly how B2C marketers are using influencer marketing to fuel their content marketing strategies. The findings include responses from 207 marketers across a variety of industries including CPG, Food & Beverage, Media, and Retail, as well as their agencies.

Key highlights from the survey include:

  • 86% of marketers use influencer marketing to fuel their content marketing strategies, 88.5% of whom find the influencer content to be a valuable part of their marketing plan.
  • Marketers spend an average of 2.6X more for professionally produced content than they would working directly with influencers to create the same asset.
  • 57% of survey respondents report that influencer content outperforms brand created content.
  • 38% - 40% of marketers are integrating content creation costs into their media buy so they can identify the top performing pieces of content and only put paid media behind what’s proven to drive results.

Learn how influencer content can fuel your 2017 content marketing strategy. Download The Value of Influencer Content 2017 today.

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