The State of Influencer Marketing 2017

In 2016, 94% of marketers found influencer marketing to be effective. As a result, influencer marketing budgets are set to double in 2017.

The State of Influencer Marketing 2017 was designed to understand how brands and agencies view influencer marketing going into 2017. The findings include responses from 170 marketers across a variety of industries including CPG, Food & Beverage, Media, and Retail, as well as their agencies.

Key highlights from the survey include:

  • Marketers cite Facebook and Instagram as 2X more important than any other social channel for their influencer marketing programs.
  • 86% of marketers used influencer marketing in 2016 and 78% cite determining ROI as their top challenge for 2017.
  • Performance-based pricing is on the rise, with 50% of marketers citing cost-per-click (CPC) and cost-per-engagement (CPE) pricing models as most effective.
  • 88% of survey respondents require influencers to disclose sponsored content, but only 55% of marketers know what the most current FTC Guidelines are.
  • Only 11% of respondents use a self-service SaaS platform to automate influencer outreach, management, and reporting.

Get a head start on your 2017 influencer marketing programs. Download The State of Influencer Marketing 2017 today.

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