The Influencer Marketing Landscape 2016

Nearly 60% of marketers are planning to increase their influencer marketing budgets in the next twelve months.

This surge in popularity has led to hundreds of providers touting their ability to help brands navigate this emerging channel, causing confusion for most marketers. The Influencer Marketing Landscape 2016 is designed to to help brands and their agencies understand how to approach and evaluate the space, including:

  • Why influencer marketing is an essential part of the marketing mix
  • How to differentiate between influencer models and platforms
  • What questions to ask when selecting an influencer platform partner

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