Retail CRM 2017: Customer Engagement and Loyalty Trends Retailers Can't Afford to Ignore
Deep, persistent and ubiquitous customer insight has become retail’s new imperative. Without it, staying aligned to shifting expectations and evolving shopping behaviors becomes impossible. “Educated guesses” are too often wrong, leading to far too many dollars spent and too many opportunities missed.
To help your organization mitigate those educated guesses, Retail TouchPoints and Aptos have compiled a list of CRM and loyalty related trends that we believe will become critical to helping your organization gather, analyze and leverage customer insights.
Download the white paper to learn more about these trends.