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The 2018 report exposes system inefficiencies. Wasted time from sluggish processes, paired with more mediums and channels, means everyone is balancing heavier loads.
While it’s no secret that digital technology has posed a threat to TV, our industry pros say we must use technology to our advantage. The survey reveals a fear of the future but also an underlying sense of optimism about how tech can help.
- Shereta Williams, President, Videa
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