Few of us are ever successful in changing minds and behaviors by stacking up piles of evidence wrapped in clear communications that support our goals or views. This is most visible in national issues — ranging from climate change to vaccines — but it’s also true of internal corporate challenges. Leaders fail to understand and account for what makes our audience tick and don’t adapt our communications to match their inner wiring and worldview.
Generative AI Can Help You Tailor Messaging to Specific Audiences
How to use tools like ChatGPT to craft communications that will land with all the different audiences you’re trying to reach.
February 16, 2023
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Summary.
Can generative AI tools like ChatGPT help us communicate more effectively — and more empathically? Successful communication often relies on speaking to personality traits, cognitive styles, and identity-linked worldviews. With the right prompts, and familiarity with the right behavioral science concepts, leaders can use generative AI tools to speak more directly to specific audiences. Specifically, it’s possible to prompt these tools to consider loose culture vs. tight culture, psychological capital, framing, regulatory focus, locus of control, personality traits, and worldview.