Jay Schwedelson

Recency = Relevancy...'2024' in your content title becomes a boat anchor after APRIL. <===== Content Download Rates DROP Over 25% when '2024' is used in content title starting in April (vs. earlier periods). People are interested in Q3, Q4, and 2025...2024 is so last year!

The SECRET SAUCE to getting audiences to consume your content marketing is to TELL THEM WHO THEY ARE…If the TITLE of your content includes who your target audience is you will see the download/registration rate rise well over 25% vs. those content titles that do not call out who they are. EXAMPLE... ___________________________________________ 7 Trends for Marketers in Manufacturing Vs. 7 Trends to Know Now __________________________________________ Detailing out the persons job function, industry, company size (smb vs. mid-market vs. enterprise) is the secret sauce to content marketing engagement.

Creating content can be HARD to do...And YOU DON'T HAVE TO create content to expand your network easily... You can be a CURATOR instead of a CREATOR. Look for the most interesting articles, social posts, free resources and then share those on LinkedIn. Become a reliable CURATOR source and people will follow you and you will instantly build your network. And then when you are ready you can layer in some of your own content you have created. But you can grow FAST by being a CURATOR instead of a CREATOR....

Content Marketing is really ‘Intent Marketing’…Depending on the type of CONTENT you promote it will lead to varying levels of INTENT. Example: By promoting a ‘5 Industry Trends Guide’ you will generate top of the funnel leads that reveal limited intent to purchase your product/service. BUUUUUUUT By promoting ‘Case Study: How XXXX Increased XXX by 300%’ you will generate mid-funnel leads who have more intent to purchase your product/service What you promote dictates the leads you get and where the person is in the buying cycle…

The BEST/EASIEST way to have get your content to be shared is to share content with NO AGENDA. Share tips, ideas, humor, and ask for NOTHING. You will become a reliable source of information. 'No Agenda' content sharing is how you build trust and eventually pipeline.

The type of content you promote will determine the volume of leads you get and the readiness of those leads to engage. The critical first step is to decide if you want to grow your database with top of the funnel leads or grow your pipeline (with far fewer people engaging) with content that is geared towards prospects who are in-market. Top of Funnel Content Types: Checklist Tip Sheet Guide Pitfalls to Avoid Sheet In-Market Content Types: Case Study Demo Product Spec Sheet