100th EPISODE! ONE CHANGE = 55% INCREASE in CLICKS! and I am CLUELESS! I Jay's Scoop Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rates.

Main Discussion Points:
- The importance of "no agenda marketing" and how it builds brand loyalty
- For business marketing: Send 3 emails over 10 days - Give, give, then ask (offer). This structure led to 55% higher CTR on the offer email
- For consumer marketing: Send 3 emails over 7 days - Give, then ask (offer), then ask (offer) again. This structure increased average CTR on the offer emails by 35%
- Example of effective "no agenda" emails from ShopBop eCommerce brand


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