Jay Schwedelson’s Post

What do GURU CONFERENCE and ‘Sex and the City’ have in common? Why, SARAH JESSICA PARKER, of course! 😍🎉 Register for the FREE virtual conference to see her keynote and other awesome sessions you can actually learn real stuff from! #guruconference #emailmarketing

🚀 Boost Your Email Marketing Game with Email Validation: 11 Reasons Why You Need It 📧 Did you know that in 2023, there were over 6 billion email users worldwide? That's more than half of the world's population! 🌍✉️ But with so many email addresses out there, how can you be sure which ones are legit? That's where email validation comes in. It's a process that verifies whether an email address belongs to a real person and is safe to send to. And let me tell you, it's a game-changer for businesses like yours. Here's why: 1️⃣ Say goodbye to bounces: Email validation helps you remove invalid email addresses from your list, reducing your bounce rate and increasing your deliverability. 📤 2️⃣ Protect your sender reputation: Sending emails to invalid addresses can harm your sender reputation and even land you in the dreaded spam folder. Email validation ensures you're only reaching real, engaged recipients. 📩 3️⃣ Save time and resources: Why waste your precious time and resources on sending emails to non-existent addresses? Email validation helps you streamline your efforts and focus on real prospects. ⏰💸 4️⃣ Improve your ROI: By targeting real people with valid email addresses, you'll see a significant boost in your email marketing ROI. It's all about reaching the right audience with the right message. 💰💡 5️⃣ Reduce fraud and spam: We all hate receiving spam and falling victim to fraud. Email validation helps you filter out suspicious addresses, protecting both your business and your customers. 🛡️ 6️⃣ Enhance your data quality: Clean and accurate data is the foundation of successful marketing campaigns. Email validation ensures your data is up-to-date and reliable, giving you actionable insights. 📊 7️⃣ Increase customer engagement: By sending emails to valid addresses, you'll have better engagement rates and higher chances of conversions. It's all about connecting with your audience in a meaningful way. 💑 8️⃣ Optimize your email deliverability: With email validation, your emails are more likely to land in the inbox rather than being marked as spam. This means more eyes on your content and better results for your business. 👀📈 9️⃣ Strengthen your sender score: A good sender score is essential for successful email marketing. Email validation helps you maintain a high score by ensuring you're sending to real, active recipients. 📜🏆 🔟 Stay compliant with regulations: Email validation ensures you're staying compliant with data protection regulations, keeping your business safe from legal troubles. It's better to be safe than sorry! 🔒⚖️ 1️⃣1️⃣ Boost your brand reputation: By sending emails only to valid addresses, you'll build a positive brand image and establish trust with your audience. It's all about being professional and reliable. 🚀🔝 Have you tried email validation before? Share your thoughts in the comments below! ⬇️ #EmailMarketing #DigitalMarketing #DataQuality

Sarah Jessica Parker!! is coming to GURU Conference!😮World’s Largest Virtual Email Marketing Event + it’s 100% free (limited spots!) ➡️AND ‘like’+‘share’ THIS POST and get '24 GURU Conf SWAG FREE!🔥Details on Swag and Event Below… First the Swag thing: 👕 We are making super cool new Swag for 2024. Anyone who ‘likes’ and ‘shares’ this post will receive swag. After you ‘like’ and ‘share’ send me a DM with your address, and we will ship out for free later this summer. This is super helpful to help getting the word out…so thank you! (www.GuruConference.com) So, what is the plan for GURU Conference 2024?? 🧠GURU Conference is all about Email Marketing. 2 Days – October 16-17, All virtual, 100% free. We have limited spots because we basically buy ‘virtual seats’ and once they are gone they are gone. So, no joke, register now so you don’t miss out ( Free reg here - www.GuruConference.com ) Last year we had over 20,000 marketers who jumped on board with GURU Conference and I gotta say it really did NOT SUCK! But – this year we are taking this thing to a whole new level! Stupid stuff: 😂 So, the theme of GURU Conference 2024 is ‘Back to the ‘80s’ – so what will this mean? -We have Sarah Jessica Parker keynoting, and she did star in ‘Footloose’ and is married to Ferris Bueller….(and she has an amazing DTC brand and will spill the details on all her marketing!) -Will our swag be all about 80’s? duh. -Will there be other B,C, and D level celebs from the 80’s showing up this year? Ummmm Maybe. -Will we all create the cheesiest 80’s Spotify playlist together? It will be so Rad! -Will there be outrageous things we can all do together that have nothing to do with email? So gnarly! btw follow GURU Media Hub to stay in loop! We cannot wait to announce our speaker lineup(soon)! Doesn’t matter if you are B2B, B2C, big marketer, just getting started, etc…This thing is for everyone who wants to know anything about email marketing! 😨 Will all of these things go well that we have planned? No chance! But it will be amazing to experience the epic failures and successes together. People ask how we keep this free. Good question! The business is driven by sponsors and the bigger the event gets the happier the sponsors are. The amazing thing is that registrations numbers are up 140% vs. the same date last year and up until today we have not announced anything. But you liking, commenting, and sharing this post really helps to drive awareness which leads to registrations which is how we keep this free. So thank you in advance!! And tag and follow GURU Media Hub !!! If you have any random ideas for the event please mention in comment section. If you plan on going this year toss in comment section. If you think I am slightly annoying and you are considering blocking say so in comment section. Appreciate everyone reading this and even any haters. Nothing but love! See you at GURU Conference! ❤️ #guruconference #virtualevents

📧 Why Email Validation Is Vital for Every Successful Email Campaign 📧 https://lnkd.in/g5Cn7z8d 🚀 Introduction: In today's fast-paced digital world, email marketing remains one of the most effective ways to connect with our target audience. However, a critical element can make or break the success of our email campaigns: **Email Validation**. As an expert in providing top-notch email validation services, I can't emphasize enough how crucial this step is for achieving outstanding results. Let's dive into why email validation should be at the forefront of every marketer's strategy. 🎯 The Importance of Email Validation: 1. **Enhanced Deliverability**: Picture this – you've put immense effort into crafting an engaging email, but it doesn't even make it to your subscribers' inboxes! Email validation ensures that your messages reach the intended recipients by removing invalid, inactive, or misspelt email addresses from your list. 2. **Improved Sender Reputation**: A good sender reputation is critical to email marketing success. When your emails frequently bounce or get marked as spam, internet service providers (ISPs) view you as unreliable. By validating your email list, you maintain a clean database and preserve your reputation as a trustworthy sender. 3. **Cost Savings**: Every marketing campaign comes with a cost, and sending emails to non-existent addresses wastes time and resources. Email validation helps you trim the fat from your list, ensuring you focus your efforts on real prospects genuinely interested in your content. 4. **Higher Engagement Rates**: 🔧 Our Email Validation Services: https://lnkd.in/g5Cn7z8d As a dedicated email validation service provider, we are committed to helping businesses unlock the full potential of their email campaigns. Our range of services includes: 🎯 **Bulk Email List Validation**: Whether you have a small or massive email list, we can process and validate it quickly and efficiently. 🎯 **Real-Time Verification Integration**: Seamlessly integrate our service with your signup forms to ensure accurate data collection from the very beginning. 🎯 **Spam Trap Detection**: Avoid the pitfalls of spam traps that can severely impact your sender's reputation. 🚀 Conclusion: In Conclusion, email validation isn't just a nice-to-have; it's necessary for any business serious about email marketing success. By leveraging our email validation services, you'll experience increased deliverability, higher engagement rates, and cost savings – a winning combination for a successful campaign. 📢 Ready to elevate your email marketing game? Let's connect and discuss how our email validation services can take your campaigns to new heights. Feel free to reach out through direct message or email. Remember, the key to successful email campaigns starts with a clean and validated list! 💌 #EmailValidation #EmailMarketing #DigitalMarketing #EmailCampaigns

"Is Your Email Campaign Missing the Inbox? Uncover the Secrets to Mastering Email Deliverability!" Good day to you. 👋 Today, I want to shed light on a critical aspect of email marketing that can make or break your campaign's success: email deliverability. 📧✅ Email deliverability refers to the ability of your emails to land in your subscribers' inboxes, rather than being flagged as spam or bouncing back. To help you navigate this important topic, here are some key strategies to master email deliverability and maximize your chances of reaching your audience: 1️⃣ Build a Strong Sender Reputation: ISPs pay close attention to the reputation of your sending domain and IP address. Maintain a good sender reputation by following email marketing best practices, engaging with interested subscribers, and avoiding spammy tactics. 2️⃣ Authenticate Your Emails: Implement authentication protocols like SPF, DKIM, and DMARC. These protocols verify the authenticity of your emails, giving ISPs confidence that your messages are legitimate. 3️⃣ Maintain a Clean and Engaged Email List: Regularly clean your email list to remove invalid or inactive addresses. High bounce rates can negatively impact deliverability. Focus on engaging subscribers who genuinely want to hear from you, and promptly remove unengaged recipients. 4️⃣ Obtain Proper Consent: Ensure you have explicit permission from your subscribers to send them emails. Use permission-based marketing and avoid purchasing email lists, as this can lead to spam complaints and damage your reputation. 5️⃣ Craft Genuine and Relevant Content: Deliver value to your subscribers with content that aligns with their interests and needs. Avoid spam triggers like excessive punctuation or misleading subject lines. Authenticity and relevance are key to keeping your emails out of the spam folder. 6️⃣ Test, Monitor, and Optimize: Test your emails before sending them to a large audience. Monitor delivery rates, open rates, and spam complaints to identify any issues and make necessary adjustments to improve performance. Remember, mastering email deliverability requires a combination of technical know-how and strategic practices. By implementing these strategies, you'll enhance your chances of landing in the coveted inbox and achieving the desired results from your email campaigns. 🎯💼 Do you have any additional tips or experiences to share about email deliverability? Let's discuss in the comments below! And if you found this information valuable, feel free to share it with your network. Together, let's optimize our email marketing efforts for success! 🚀✉️ I am Oluwatobiloba, I can help to land your emails into the inbox of your audience, want you know how? Send a DM and let's discuss how I can help your business. #EmailMarketing #Deliverability #DigitalMarketing #InboxPlacement #EngagementTips #linkedinlearning

6 lessons learned from migrating 60+ email accounts to a new email marketing platform 👇🏻 My amazing team and I have been busy planning and executing the migration of 60+ accounts from our previous email marketing platform to Klaviyo for the last 10 months. This monster of a project has been organizationally challenging, exciting, nerve-wracking, educational, scary, rewarding, full of aha!-moments, some fu*kups, and countless lessons learned in the process. It would be a shame not to share some of them, as I see many companies deciding to switch their sending platforms these days, and most aren't even aware of what kind of challenges it can bring. Here are some of our learnings: 1️⃣ Do not make ANY other changes while you're migrating. 🛑 You might think that this is the perfect time to update your branding, change your sending domain, revamp your templates, or test out a new email marketing approach, but it will negatively impact your results. You're already warming a new infrastructure and have to make sure that you're inboxing, that your recipients are engaging and not flagging your email as spam - and the best way to do it is to keep sending what they are used to, as the brand they know and love. 2️⃣ Take enough time (at least 1 to 2 months) for gradual warming of the new sending infrastructure. 🗓️ Start off with your most engaged segments, and slowly open up your sends to less engaged, but expect that 90-120 days is where the dam usually breaks and you will see the stats go down. Are those unengaged users really worth risking your reputation? 🙅🏻♀️ 3️⃣ Monitor your deliverability like a hawk. 👀 Check open rates by domain, and adapt your segmentation accordingly; you might have great open rates with Gmail, but Hotmail won't let you into the inbox, so you should be expanding Gmail, but limiting Hotmail to only the most actively engaged users. Warming is a dance with the EMSPs where you need to let them lead. 4️⃣ If you're a high frequency sender and don't want to see a negative impact of the migration on your revenue, consider sending from both your old platform and the new one during warming. Use the new one for sends to your most engaged audience, and the old one for your wild and risky segments (if you're THAT sender 🫣). 5️⃣ Don't go too low with frequency either. 📭 If you have low traffic, and you don't send a lot of automations and transactional emails, and only send out one campaign per week, it's going to take you longer to warm up your infrastructure. So don't go into week 4 expanding to less engaged audiences. Get a nice amount of campaigns to your most engaged before you open up your segments. 6️⃣ Choose the content that you send during warming carefully. You're going to be under the microscope, so to avoid spam complaints, go with your safest, most engaging content. and if you can get users to whitelist you, forward your emails or even hit reply, you're on your way to great deliverability. 🙌🏻

Is Email Marketing Dead in 2024? Think again! In short - email ain't dead; it's reigniting the revolution in 2024! Especially for us Canadian hustlers running local businesses. But how do you turn an inbox into a cashbox? Let's get down to some DIY Monday email magic: 1. Build Your Tribe ↳ Start with a killer opt-in offer (free coffee? discount code? puppy snuggles?). Make it irresistible, then capture those precious email addresses like a maple syrup farmer in spring. 2. Talk (or Write) Like a Friend, Not a Robot ↳ Ditch the jargon and embrace the authentic voice of your business. Chatty, funny, informative - whatever you are, let it shine through! 3. Personalize It, Baby ↳ Segment your audience (coffee fiends vs. pastry pals) and send emails that speak directly to their interests. A little effort goes a long way in making people feel valued. 4. Content is King (or Queen) ↳ Don't just sell, educate and entertain! Share recipes, local event tips, behind-the-scenes peeks, anything that keeps your community engaged and excited. 5. Subject Lines that Sizzle ↳ First impressions matter! Craft catchy subject lines that pique curiosity and make people click. Think "Secret Pancake Recipe Revealed!" or "Poutine Party Alert!" 6. Offer Like Oprah ↳ Everyone loves free stuff! Run contests, giveaways, and exclusive discounts through email. It's a win-win: you reward customers, they spread the word (and buy more!). 7. Automate Like a Champion ↳ Use email marketing tools to schedule campaigns, track results, and automate the boring stuff. You focus on the fun (and the food!), let technology handle the rest. 8. Mobile Matters ↳ Make sure your emails are optimized for smartphones. Nobody wants to squint at tiny text while waiting for the bus. 9. Track and Tweak ↳ Analyze your email performance. See what works, what doesn't, and adapt your strategy like a true entrepreneur. Experiment, learn, grow! 10. Show Some Love ↳ Respond to emails! Thank customers, answer questions, show you care. Building relationships is what email marketing is all about. Feeling overwhelmed? We can handle your email marketing campaigns for you. Just book a 1:1 call - Link in Bio, and we'll take care of the rest, making it hassle-free for you! Remember, email marketing isn't about blasting strangers. It's about cultivating a community of raving fans who can't wait to hear from you (and spend money with you!). So, grab that keyboard, Canadian entrepreneurs, and let's turn those inboxes into gold mines! 🇨🇦 P.S. Share your email marketing wins and tips in the comments! Let's inspire each other to conquer the inbox and boost our businesses together! Bonus Tip: Get creative with email formats! Try GIFs, videos, and interactive elements - make it an experience, not just a message. #EmailMarketing2024 #DigitalMarketingTrends #MarketingStrategy #CanadianEntrepreneurs #InboxStrategy #thenxtagency #localbusiness #marketingtips

In business, especially email marketing, paying detailed attention to little things matters a lot. Building a good email list will help you send targeted emails to your contacts because you have every data about them in your database. So, what next after building your email list? Does it mean you should leave it lying and keep recycling it? The answer is NO. If you want to get the most out of your email campaigns, then you should adopt a MANAGEMENT AND MAINTENANCE CULTURE. This culture will help you pay attention to not only how quickly your email list grows, but also how you can maintain it. So, how can you manage and maintain your email list? In my subsequent posts, I'll explain in details how you can get started and improve your email list management process. Here's number 1 thing you should do 💡ENSURE YOUR OPT-IN FORMS ARE SET UP PROPERLY. While this might seem so easy in sound, little things can frustrate your efforts. What I mean in essence is that it is not enough to only have your signup firms secured and add new contacts to your database in real-time, it is important you collect the user consent the right way. What I mean by the 'right way' is to ensure you are transparent with your aim in order to avoid the problem of filtering subscribers who aren't interested in your offer or never intended to join your list in the first place. Here's how you can achieve it 👇 ✅️BE specific and fully transparent about what your users are signing up for. Don't trick people into joining your subscription by making false promises. ✅️ASK your visitors only for absolutely essential personal information like name and email address. In most cases, that's all you need to send relevant content to your audience and you can gather any additional information (like company name or birthday) later. ✅️GET explicit consent if you're planning to send marketing emails to your contacts. You can do this by adding an optional checkbox that'll let users choose if they want to join your list. ✅️PROVIDE additional information about how you're going to process your user data, how subscribers can edit or have their data removed and how they can access your privacy policy information. ✅️IDEALLY use confirmed opt-in to verify the new email subscribers, and filter out invalid email addresses right away. In addition, on your website or landing page, you may also want to add extra security features that'll help you filter both traffic and avoid email-bombing. With Google's re-CAPTCHA, you can ensure your forms will not be compromised and no bots will automatically be added to your email list or customer relationship management system (CRM). And be rest assured that with re-CAPTCHA installed, your page will still function properly and let real users submit your forms. Have you created an opt-in form before? How was the user experience for your users? Kindly follow Chika Okeke for more email marketing tips and values. #emailmarketing #email

Addressing the Petty Issues Experts Face in Improving Open Rate Grab these: Improving email open rates is a constant endeavor for experts in the field of email marketing. While they possess a wealth of knowledge and experience, they still encounter some petty yet persistent issues that can hinder their efforts. Today, let's shine a light on these challenges and provide valuable insights to conquer them once and for all. Together, we'll transform these petty issues into stepping stones towards open-rate success. 1️⃣ Inbox Placement Woes: Even the most seasoned experts can face the frustration of emails landing in the dreaded spam folder. Navigating the ever-changing algorithms and staying ahead of deliverability challenges can be a real headache. Fear not! We'll share practical tips and best practices to improve inbox placement and ensure your emails reach the right audience. 2️⃣ Content That Fails to Connect: Crafting captivating content is an art, but sometimes even experts struggle to strike the right chord. It's disheartening when your well-crafted emails fall flat and fail to engage recipients. We'll delve into proven strategies for creating compelling content that resonates with your audience and ignites their curiosity, making them eagerly anticipate your emails. 3️⃣ Overcoming Subject Line Stagnation: Experts, too, can find themselves in a subject line rut. It's easy to rely on tried-and-true formulas, but this can lead to predictability and decreased open rates. We'll explore innovative approaches to breathe new life into your subject lines, spark curiosity, and entice recipients to click and discover what lies within. 4️⃣ Balancing Personalization and Scalability: Personalization is powerful, but striking the right balance between customization and scalability can be challenging. Experts may struggle to scale personalization efforts without compromising the quality of their campaigns. We'll unravel techniques that allow you to leverage the benefits of personalization while maintaining efficiency and effectiveness. Let's conquer these petty yet impactful issues together! Stay tuned for our upcoming content, where we'll address each of these challenges head-on, providing expert guidance, practical tips, and real-world examples. Together, we'll overcome these obstacles and unleash the true potential of your email open rates. In the meantime, we'd love to hear about your experiences and the petty issues you face in improving open rates. Share your thoughts and insights in the comments below. Your contributions will enrich our discussion and foster a collaborative community of email marketing enthusiasts. Keep striving for excellence, and let's transform these petty issues into powerful opportunities for growth and success! #emailmarketing #email #success #experience #personalization #openrateissues #openrates #openrate #algorithms #lowengagements #lowmetrics

Is your nonprofit's email marketing losing steam? A shift in focus can help you get back on track. M+R recently released its 2024 Benchmarks report, which included sobering news about nonprofit email marketing usage and results. Email list size grew by 7% in 2023, following two years of steady growth. However, nearly every other metric was down, some by a large margin, over the course of the year. That includes email revenue (declined 7%), dollars per thousand fundraising messages (decreased 20%), and response rate (down 16%). But the most telling metric is that overall email churn (unsubscribes and bounces) was 15.7%. Email churn is the canary in the coal mine of your email program. If this many people opt out or otherwise become inactive, chances are good that you are doing something wrong operationally, even if your overall list size is growing. The average nonprofit doesn’t do a great job of two key factors related to email: - Segmentation: In a basic sense, this means not sending every subscriber every email. But it’s also about not trying to be everything to everyone in every email you send. But proper segmentation can’t be conjured up out of thin air; it requires you to really get to know your audience. I’m not talking about a one-time, ad hoc audience survey, but incorporating audience listening into your overall strategy, leveraging automation to ensure it happens, and collecting the data in a way that you can easily segment based on it. - Pruning: For your email program to grow in a healthy way, you must frequently remove your least active subscribers from circulation. This helps keep your open and click rates high, get a truer sense of Response Rate and Dollars per Thousand Fundraising Messages, and reduces your opt-out and user-reported spam rates, ensuring your fundraising emails hit inboxes in the first place. I won’t act like this is easy; there’s a lot of pride and vanity when it comes to the size of a non-profit’s email list and wishful thinking about long-dormant subscribers coming back to life and giving thousands. But this type of thinking will only hold you back—not to mention drive up the costs of your email marketing tool. Ultimately, it's easy to fixate on metrics like Cost Per Lead and Email List Growth Rate. But when the goal is to get as many addresses as cheaply as possible, you only end up burning yourself down the road when those subscribers, who might not be well-matched to your work, don’t go on to give. What you really want are the hard-fought email addresses of individuals with deep-seated interests related to your work. These individuals may be more discerning about whom they subscribe to and require more work to convince them to engage, given that they might already be engaged with like-minded organizations. Pay top dollar for them if you have to, understand their interests deeply, and design your program around them. Health > Growth Quality > Quantity Longtermism > Short-termism