121 episodes
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold GURU Media Hub
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- Business
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5.0 • 431 Ratings
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!
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Ep. 118 - HELP! I’ve RUN OUT of IDEAS! And TikTok Recipes – Good or Bad? Ask Us ANYTHING
In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food trends on TikTok.
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Best Moments:
(02:09) Tools to generate content ideas when you feel stuck, including Perplexity AI and SEMrush's topic research tool
(04:43) Avoid believing that your audience already knows everything — remind them of the basics
(07:19) Jay shares whether he has tried the recent Dr. Pepper and pickles trend, and gives thoughts on the hottest TikTok food fads
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
Ep. 117 - NEW AI - ChatGPT-4o - What’s Up THIS WEEK==> Emoji in Pre-Headers? TV Shows Being Canceled?
In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.
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Best Moments:
(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT
(03:20) Meta rolls out 3 paid verification tiers from $50-120 per month that come with benefits like higher search rankings, links in Reels, and getting suggested as an account to follow
(03:54) Subjectline.com tested using an emoji as the first character in email pre-headers and saw a 15% increase in open rates over 90 days
(04:42) JLo rebrands her "This Is Me Now" tour as "This Is Me Live" focusing on her greatest hits after lackluster ticket sales
(05:40) Notable TV show renewals and cancellations (Grey's Anatomy, The Masked Singer, The Good Doctor, and Star Trek Discovery)
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! === | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.
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Best Moments:
(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name
(04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations
(05:28) Adding your offer to your "from" name can increase open rates by over 20%
(07:25) Using different "from" names allows you to send more emails without overwhelming subscribers
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PARTNER WITH JAY AND GURU Media Hub:
www.GuruMediaHub.com
Partner with Jay OR have Jay on your podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
Ep. 116- GROW YOUR LIST! 25% of Your Database DISAPPEARS Every Year! EASY ways to GROW your database I Jay’s Scoop
In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.
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Best Moments:
(00:49) Email databases lose 20-25% of subscribers annually through things like bounced emails and unsubscribes
(03:21) Minimize form fields to increase conversion - 3 fields have 45% higher submission rates than 6 fields
(03:56) Use first-party data like page visits and content downloads to tag customer interests vs asking too many questions upfront
(05:20) Website popups, especially timed ones, have high conversion rates — can offer incentives to capture emails
(06:46) Repurpose your best content by highlighting key stats and requiring an email to access the full version
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/ -
Ep. 115- SEPHORA! What is RETAIL MEDIA? With Head of Sephora Media Network - Marco Steinsieck
In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.
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Guest Bio:
Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers.
Connect with Marco on LinkedIn
Connect with Jay on LinkedIn
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Best Moments:
(04:31) What is retail media? It is when retailers sell advertising to brands, similar to how Amazon does with sponsored ads
(06:15) Retail media allows brands to reach highly targeted audiences of customers through retailers' websites and data
(05:09) Retail media is disrupting online advertising as retailers stand up sophisticated media capabilities
(09:17) Smaller brands can also advertise through retail media networks
(11:50) When shoppers visit retailer sites, they are primed to buy — so retail media is a perfect channel for brands
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
Ep. 114- This is GOODBYE...and GOSSIP is GOOD! I Ask Us ANYTHING
In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers.
You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.
Best Moments:
(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average
(04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability
(05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15%
(07:42) Absolutely no discussion of politics or personal achievements
(08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowed
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/
Customer Reviews
100th episode 😂
Amazing tips for your email marketing. He’s the king. Quick bite-size bits of information you can implement immediately.
And Jay’s great. Funny, personable, relatable! Omg I’m telling his stories. You’ll see. Just listen to these (episode 100 re the bees, or packing for a trip or his fav reality tv shows …). Such fun listening while you learn.
The best!
Ideas to Implement Immediately
So many important ideas and useful tips that are making a difference for our business. Love this podcast!
Easy listening, great tips! Random fun
Live the short, digestible length. Jay is so much fun.
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